The god of matchmaking is Hoshoyama float!

In the town of Kyoto, at this season whenever people says “the Gion Festival has come, hasn’t it,” the reply “Truly hot!” returns.

For the Kyoto people, as the Gion Festival approaches they naturally become restless and feel happy.

By the way, do you know each yama and hoko of the Gion Festival has a blessing. “Hoshoyama,” the most nearest to YUMEYAKATA, has been familiar as “flower-stealing yama,” based on the story which Hirai Hosho, a warrior of the Heian period, stealthily broke plum trees in the imperial palace for Izumi Shikibu whom Hirai Hosho loves.

Hoshoyama became famous the god of love based on its story .

I recommend you wear yukata of YUMEYAKATA and will be granted a good-luck charm for matchmaking at the Hoshoyama float.